Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Hi, I'm Anita!
Messaging vs Copy: there’s a difference
There’s a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the two concepts, why it’s important you dive into your messaging BEFORE writing your copy, and some key questions to help you unpack it.