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the
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Welcome to my bottomless brain juice brunch.

Feast on my flearnings. 

Tuck into my teachings.

And wash it all down with my words.

Everything you need to know about the art of brand building, out of the box content ideas and stopping the scroll.

The art of content and social media

content magic

Tips, advice, and wisdom on running an online biz.

Gettin’ down to business

Business

My stories. Experiences. And brain bubbles.

The Anita Story

personal

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Part 2 to the bonus episode with Steph Taylor where we invite you behind the scenes of a fireside chat between us as we reflect on 2023. Here’s what we cover in this episode: Timestamps: 7:32 – 9:01 Steph’s launch debrief 10:33 – 14:05 Anita’s major challenge in her launch for Wordfetti Your Words 14:12 […]

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Steph Taylor (my biz bestie) is back on Brandfetti, and we’re taking you behind the scenes of this fireside chat we had together where we reflected on our year of 2023. Steph is an online business strategist who helps business owners build a profitable online biz where they can be offline. Here’s what we cover […]

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I recently ran an experiment on my LinkedIn. In 60 days I got the Community Top Voice from Linkedin for “Copywriting”! So in this episode, I thought I’d take you BTS of it all and exactly what I did. In this episode, I dive into: Here’s what we cover in this episode: Timestamps: 6:10 – […]

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I recently ran a VIP Day… for ME (and my husband, ha!) and had so many questions about it over on DMs so I thought I’d create an episode to give you the behind-the-scenes. Here’s what we cover in this episode: Timestamps: 7:50 – 10:05 Anita’s planning the agenda for his VIP Day. 10:08 – […]

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It’s time for my annual predictions for content, marketing and business! In this episode, I’ll be sharing with you the key predictions I feel we’ll be seeing in the realm of content and marketing this year. I got a LOT of it right last year, so let’s see how we go this year, eh!? Here’s […]

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WE ARE BACK! Hello 2024! In this first episode for 2024, I thought I’d take you behind my journal and peek into the 7 biggest lessons I took away from the 2023 year. The year 2023 for me personally was challenging, but the duality of it is it was also the most growth I’ve ever […]

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Ever heard of some marketing advice that just makes you go “ICK”?! Yeah. Well, I ain’t gonna lie, there have definitely been a few of those circling around. In this episode, inspired by the conversations I’ve overheard and those I am hearing and seeing, here are some of the worst pieces of marketing “advice” I’ve […]

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Stop. Measuring. The. Success. Of. Your. Social. Content. Based. On. Likes. And. Follower. Count! There. I said it, HA! In this episode, I dive into why I don’t believe likes and follower counts are a measure of “success” when it comes to content and why it’s important we create content that is highly shareable. To […]

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Struggling when it comes to content planning and caption writing on Insta? Copywriters ain’t immune to this either fam, so in this episode, I share with you: Here’s what we cover in this episode: Timestamps: 1:48 – 4:21 Knowing the content channels of your audience 7:25 – 7:43 Knowing the hero content channel and repurposing […]

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Lawyer (yep-a-dee-yep, I used to write things people never read) turned Biz and Brand Strategist, Copywriter, and Word-ucator* for brands like you, who want to ZIG when others zag. 

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Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.