Welcome to my bottomless brain juice brunch.

Feast on my flearnings. 

Tuck into my teachings.

And wash it all down with my words.

Everything you need to know about the art of brand building, out of the box content ideas and stopping the scroll.

The art of content and social media

content magic

Tips, advice, and wisdom on running an online biz.

Gettin’ down to business


My stories. Experiences. And brain bubbles.

The Anita Story


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As we all know, and certainly one of the biggest lessons that I have learned, is that it’s not so much about achieving your goals – it’s the journey of who we become while striving to reach them.

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Numbers, more specifically numerals (i.e. 1, 3, 26, 745), play a MASSIVE part in your writing’s success, and every word-slinger out there needs to know how to strategically sprinkle these little guys in copy to get supercharged results.

from the podcast

from the podcast

from the podcast

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Lawyer (yep-a-dee-yep, I used to write things people never read) turned Biz and Brand Strategist, Copywriter, and Word-ucator* for brands like you, who want to ZIG when others zag. 

Oh hello, nice to e-meet ya! I’m Anita. 

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anita siek

Your Journey

Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.