the
podcast

the
podcast

the
podcast

Welcome to my bottomless brain juice brunch.

Feast on my flearnings. 

Tuck into my teachings.

And wash it all down with my words.

Everything you need to know about the art of brand building, out of the box content ideas and stopping the scroll.

The art of content and social media

content magic

Tips, advice, and wisdom on running an online biz.

Gettin’ down to business

Business

My stories. Experiences. And brain bubbles.

The Anita Story

personal

Read more

What does it really take to leave a safe, stable job to chase something that feels more aligned?In this episode, Anita sits down with Fetti Mastermind alumni Mel—a former school principal turned business owner—as she unpacks the honest, tender and courageous story behind her decision to walk away from a career she’d spent decades building. […]

Read more

What happens when a former teacher and a techie husband join forces to shake up early education?In this feel-good, behind-the-scenes chat, Anita sits down with powerhouse couple Tam and Jazz—founders of The Hive and alumni of the Fetti Mastermind—to talk about building a business, a baby, and a whole lot of buzz. From beta launch […]

Read more

Let’s talk about the part of business that no one really wants to post about. The burnout. The ugly cries. The “I can’t do this anymore” moments. In this deeply personal solo episode, Anita gets raw and real about one of the lowest moments in her business journey—the time she nearly hit breaking point. Inspired […]

Read more

This episode is a love letter to anyone who’s ever felt like they were fading into the background.In this raw, inspiring, and laugh-out-loud convo, Anita sits down with brand strategist (and self-proclaimed flamingo in a flock of seagulls) Jen Bowers to chat about the very real, very human transformation that can unfold when you stop […]

Read more

You know we had to do it. In this third instalment of the Biz Bestie Chats series, Anita sits down with longtime biz bestie and podcasting powerhouse Steph Taylor to look into the digital crystal ball and unpack what’s really on the cards for the online biz world in 2024. This convo? Equal parts spicy, […]

Read more

Let’s get real, real quick. Launching isn’t always confetti, cartwheels, and conversion celebrations. Sometimes it’s a full-blown rollercoaster complete with loops, mindset dips, and the occasional what-was-I-thinking moment. But it’s in those moments that the golden nuggets are found — and that’s exactly what we’re serving up in this episode. Anita sat down with her […]

Read more

Steph Taylor (my biz bestie) is back on Brandfetti, and we’re taking you behind the scenes of this fireside chat we had together where we reflected on our year of 2023. Steph is an online business strategist who helps business owners build a profitable online biz where they can be offline. Here’s what we cover […]

Read more

I recently ran an experiment on my LinkedIn. In 60 days I got the Community Top Voice from Linkedin for “Copywriting”! So in this episode, I thought I’d take you BTS of it all and exactly what I did. In this episode, I dive into: Here’s what we cover in this episode: Timestamps: 6:10 – […]

Read more

I recently ran a VIP Day… for ME (and my husband, ha!) and had so many questions about it over on DMs so I thought I’d create an episode to give you the behind-the-scenes. Here’s what we cover in this episode: Timestamps: 7:50 – 10:05 Anita’s planning the agenda for his VIP Day. 10:08 – […]

from the podcast

from the podcast

from the podcast

Check out these latest posts

Lawyer (yep-a-dee-yep, I used to write things people never read) turned Biz and Brand Strategist, Copywriter, and Word-ucator* for brands like you, who want to ZIG when others zag. 

Oh hello, nice to e-meet ya! I’m Anita. 

sealed, packed with surprise confetti, and delivered straight to your inbox. 

your copy game, signed, 

cannonball

catapult

uplevel

omph

Get your paws on my 5 e-lessons to

A freebie so good I should probably charge

anita siek

Your Journey

Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.