the
podcast

the
podcast

the
podcast

(also a lover of doggos worldwide and will snap pictures of your food for content.)

Lawyer 👉 
your fetti throwin’ 
brand strategist 
and word wizard

introduction

And I simply fell into head-over-heels, lady-and-the-tramp, romeo-and-juliet kinda love with linguistics, language, and how the particular choices of words can trigger different emotions in our readers.

Annnnnnd it’s usually around here that I name drop a few big agency names that I’ve worked with for years to build that credibility brownie point with you. 

Alas... I’ma burst your digi-bubble and all the web copy “rules” by telling you that – nope, I don’t have 10 years of marketing experience. And na da, I ain’t an ex-journo either.

The truth? I used to actually write things people NEVER read... as a lawyer. (HA!) 

Hi! I’m Anita. 

chapter one

It all started with $250 and an experiment

Wordfetti? Began as a side-gig in 2017 while I juggled my corporate job.🧑🏻‍💼 

Born out of my desire to spread the power of words and create more ZING (read: impact) in this heckin' incredible world we live in, I DIY’d my website with $250 and began to test an idea where I’d build a brand without knowing anyone in the industry from the ground up, simply through the power medium of words. 

I got clear on my positioning and message, and launched 🚀 our website within weeks.

For 7 months it was crickets. But after a few digital tumbleweeds… I got my first lead. And then another. And another. 

Through consistency in my messaging, words and content, I became fully booked for 3 months in advance within 12 months, quit my corporate job to Wordfetti full time and have since? Not only doubled, almost tripled our growth each year, but have helped our clients achieve the same through my methodology.📈🎊




*logophile (noun.) a lover of words.

That words have the power to build brands from the ground up

That words, when executed with precision can help you stand out in your industry

And that I was officially a heckin’ self-confessed logophile*




This experiment I ran on Wordfetti and other brands I’ve helped through words, validated and cemented exactly what I set out to test and confirmed 3 things: 

chapter two

Words are pretty darn magical. 

Not only do they have the power to ignite ideas, paint stories in our minds and inspire meaningful action, but this universal unicorn 🦄 tool that each and every single one of us has the power to build connections with our audience, trigger different emotions, and make your reader feel something. 

All without you even being physically in front of them. 

What did I tell ya? 

Magic.

I mean, take the below as an example: 


The power 💪 of words

words
are
magic!
words
are
magic!
words
are
magic!

Small changes in words. 

But… Big difference, hey? 

And that leads me to why I do what I do today...

VS

(The latter sounds more compelling right?) 

I’d love to work with you

I’d like to work with you 

(the latter sounds bigger, right?) 

Titanic

Big

(The latter makes you want to cringe, right?)


The scratching screeching sound of her fingernails as she runs it on the chalkboard 

Her sharp fingernails

chapter three

My flearnings (failure and learnings!) through how I’ve built my business, Wordfetti

&

My experience in building, humanising and future-proofing some of the most loved up brands in the game through words

Words

+

Human-Centred Design

+

Consumer Psychology

And I do this in a few ways which you can learn more about by clicking here

However, whether it be through speaking, us creating your brand DNA or our copywriting programs at Wordfetti, me as your strategist or as your mentor, I fuse my proprietary 7-step framework that blends:

and words.

human-centred design,        

psychology, 

and words.

human-centred design,        

psychology, 

and words.

human-centred design,        

psychology, 

To help brands that don’t want to settle for mediocre stand out through the power of 

Your Fetti’ 🎉 Cheerleader,



So here’s to you. 

The one who don’t want to settle for mediocre
The one who want to zig when others zag
The one who is ready to step into sharing your message and not only be seen and heard but remembered.
And here’s to using words to catapult your business, and change lives, for the better.

To confetti cannon your business, your life, and our world.

IAG (Australia’s largest insurer group)

Lack of Color (in Net-a-porter, Nordstrom, Revolve)

Home Instead

Kokopod (in Sofitel, Brisbane International Airport, IGA) 

Luna Bronze (in Mecca, Sephora, Urban Outfitters) 

Celinne Da Costa

Rug Culture Australia (in Temple and Webster, Myer)

The Grown Alchemist (in Myer and Mecca)

Skin Juice 

CSR Martini

Place Real Estate

Aria Property Group 

Australia’s CEO Challenge (NFP)

Dana Falsetti

So They Can (NFP) 

Mia Freedman (of Lady Startup/Mamamia) 

Libby Trickett (former Olympian) 

Lisa Messenger (of Collective Hub) 

Kyochon

Afternoon Pick Me Up

some of
my clients include:

Turbulence (sorry person next to Anita). Being in the rain. Maths and Numbers. Vertical drops. Meanies.

Nay

Rain. Food. Taking pictures of my food. Walking and exploring a new city. Getting lost in a new city. Gifs.

Yay

My two furr babies (Hachi and Mochi), Puffins and Penguins. 

Animal

Celebrating birthdays and special milestones with my grandparents, and my mum and dad. 

Memory

New York (I got engaged here). Anywhere where I can walk and get lost exploring a new city.

Holiday

Italian (truffle mushroom pizza!), durian, pistachio gelato and authentic Chinese.

Food

Baby powder and freshly baked blueberry cupcakes.

Smell

Starting every morning in my garden with my journal and a Chai. 

Ritual

The Monk Who Sold his Ferrari.
Greenlights (highly recommend listenin’ to this one, if y’all know what I mean).

Reads

A few of my favourite things:  

I played Piano for 10 years 🎹... but sadly all I know how to play now is chopsticks and a good 30 seconds of moonlight sonata #sorrymumanddad

One of the things I am deeply passionate about? Reshaping senior care, combating loneliness, and being the voice for women of colour. 👵🎤

I am terrified of open water and vertical drops. 😨

I had my first academic journal publication at the age of 20 🎓and it's on a topic I specialised in in law school: domestic violence.

I am an INFJ, Projector and Enneagram 3. 😊

I cannot rollerblade, ice skate or ride a bike. (Legit anything that requires coordination.) 🙅‍♀️🚴‍♀️

My mother still has no idea what I heckin’ do. 🤦‍♀️🤣

7 things not many people know about me: 

My Top 5 Gallup Strengths:

Empathy

Futuristic

Ideation 

Achiever

Strategic

Empathy

Futuristic

Ideation 

Achiever

Strategic

Empathy

Futuristic

Ideation 

Achiever

Strategic

Empathy

Futuristic

Ideation 

Achiever

Strategic

Empathy

Futuristic

Ideation 

Achiever

Strategic

anita siek

Your Journey

Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.