And I simply fell into head-over-heels, lady-and-the-tramp, romeo-and-juliet kinda love with linguistics, language, and how the particular choices of words can trigger different emotions in our readers.
Annnnnnd it’s usually around here that I name drop a few big agency names that I’ve worked with for years to build that credibility brownie point with you.
Alas... I’ma burst your digi-bubble and all the web copy “rules” by telling you that – nope, I don’t have 10 years of marketing experience. And na da, I ain’t an ex-journo either.
The truth? I used to actually write things people NEVER read... as a lawyer. (HA!)
Hi! I’m Anita.
It all started with $250 and an experiment
Wordfetti? Began as a side-gig in 2017 while I juggled my corporate job.🧑🏻💼
Born out of my desire to spread the power of words and create more ZING (read: impact) in this heckin' incredible world we live in, I DIY’d my website with $250 and began to test an idea where I’d build a brand without knowing anyone in the industry from the ground up, simply through the power medium of words.
I got clear on my positioning and message, and launched 🚀 our website within weeks.
For 7 months it was crickets. But after a few digital tumbleweeds… I got my first lead. And then another. And another.
Through consistency in my messaging, words and content, I became fully booked for 3 months in advance within 12 months, quit my corporate job to Wordfetti full time and have since? Not only doubled, almost tripled our growth each year, but have helped our clients achieve the same through my methodology.📈🎊
*logophile (noun.) a lover of words.
That words have the power to build brands from the ground up
That words, when executed with precision can help you stand out in your industry
And that I was officially a heckin’ self-confessed logophile*
This experiment I ran on Wordfetti and other brands I’ve helped through words, validated and cemented exactly what I set out to test and confirmed 3 things:
Words are pretty darn magical.
Not only do they have the power to ignite ideas, paint stories in our minds and inspire meaningful action, but this universal unicorn 🦄 tool that each and every single one of us has the power to build connections with our audience, trigger different emotions, and make your reader feel something.
All without you even being physically in front of them.
What did I tell ya?
Magic.
I mean, take the below as an example:
The power 💪 of words
are
magic!
are
magic!
are
magic!
(The latter sounds more compelling right?)
I’d love to work with you
I’d like to work with you
(the latter sounds bigger, right?)
Titanic
Big
(The latter makes you want to cringe, right?)
The scratching screeching sound of her fingernails as she runs it on the chalkboard
Her sharp fingernails
My flearnings (failure and learnings!) through how I’ve built my business, Wordfetti
My experience in building, humanising and future-proofing some of the most loved up brands in the game through words
Words
+
Human-Centred Design
+
Consumer Psychology
And I do this in a few ways which you can learn more about by clicking here.
However, whether it be through speaking, us creating your brand DNA or our copywriting programs at Wordfetti, me as your strategist or as your mentor, I fuse my proprietary 7-step framework that blends:
and words.
human-centred design,
psychology,
and words.
human-centred design,
psychology,
and words.
human-centred design,
psychology,
To help brands that don’t want to settle for mediocre stand out through the power of
Your Fetti’ 🎉 Cheerleader,
So here’s to you.
The one who doesn't want to settle for mediocre.
The one who wants to zig when others zag.
The one who is ready to step into sharing your message and not only be seen and heard but remembered.
And here’s to using words to catapult your business, and change lives, for the better.
To confetti cannon your business, your life, and our world.
IAG (Australia’s largest insurer group)
Lack of Color (in Net-a-porter, Nordstrom, Revolve)
The Calile Hotel Group
Kokopod (in Sofitel, Brisbane International Airport, IGA)
Luna Bronze (in Mecca, Sephora, Urban Outfitters)
Celinne Da Costa
Rug Culture Australia (in Temple and Webster, Myer)
The Grown Alchemist (in Myer and Mecca)
Skin Juice
CSR Martini
Place Real Estate
Aria Property Group
Australia’s CEO Challenge (NFP)
Dana Falsetti
So They Can (NFP)
Mia Freedman (of Lady Startup/Mamamia)
Libby Trickett (former Olympian)
Lisa Messenger (of Collective Hub)
Kyochon
Afternoon Pick Me Up
Turbulence (sorry person next to Anita). Being in the rain. Maths and Numbers. Vertical drops. Meanies.
Nay
Rain. Food. Taking pictures of my food. Walking and exploring a new city. Getting lost in a new city. Gifs.
Yay
My two furr babies (Hachi and Mochi), Puffins and Penguins.
Animal
Celebrating birthdays and special milestones with my grandparents, and my mum and dad.
Memory
New York (I got engaged here). Anywhere where I can walk and get lost exploring a new city.
Holiday
Italian (truffle mushroom pizza!), durian, pistachio gelato and authentic Chinese.
Food
Baby powder and freshly baked blueberry cupcakes.
Smell
Starting every morning in my garden with my journal and a Chai.
Ritual
The Monk Who Sold his Ferrari.
Greenlights (highly recommend listenin’ to this one, if y’all know what I mean).
Reads
A few of my favourite things:
I played Piano for 10 years 🎹... but sadly all I know how to play now is chopsticks and a good 30 seconds of moonlight sonata #sorrymumanddad
One of the things I am deeply passionate about? Reshaping senior care, combating loneliness, and being the voice for women of colour. 👵🎤
I am terrified of open water and vertical drops. 😨
I had my first academic journal publication at the age of 20 🎓and it's on a topic I specialised in in law school: domestic violence.
I am an INFJ, Projector and Enneagram 3. 😊
I cannot rollerblade, ice skate or ride a bike. (Legit anything that requires coordination.) 🙅♀️🚴♀️
My mother still has no idea what I heckin’ do. 🤦♀️🤣
My Top 5 Gallup Strengths:
Empathy
Futuristic
Ideation
Achiever
Strategic
Empathy
Futuristic
Ideation
Achiever
Strategic
Empathy
Futuristic
Ideation
Achiever
Strategic
Empathy
Futuristic
Ideation
Achiever
Strategic
Empathy
Futuristic
Ideation
Achiever
Strategic
