the
podcast

the
podcast

the
podcast

Welcome to my bottomless brain juice brunch.

Feast on my flearnings. 

Tuck into my teachings.

And wash it all down with my words.

Everything you need to know about the art of brand building, out of the box content ideas and stopping the scroll.

The art of content and social media

content magic

Tips, advice, and wisdom on running an online biz.

Gettin’ down to business

Business

My stories. Experiences. And brain bubbles.

The Anita Story

personal

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“Conversational”, “friendly” are NOT a brand voice. In this episode, I dive into the biggest mistakes businesses makes when it comes to “finding their brand voice” and some key lessons to take note of if you are currently in the thick of trying to find your unique voice. Here’s what we cover in this episode: […]

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Over the years, I’ve heard a lotta “ick” copywriting advice. In this episode, I share perhaps one of the BIGGEST icks that I believe could be hazard-cone-ing a lot of businesses. Prompting more second-guessing, instead of creative, original, idea exploration. Here’s what we cover in this episode: Timestamps: 6:19 – 7:04 Getting to know your […]

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I won’t lie. Sometimes when it comes to writing, and sharing my voice, I wobble too. Yep. I too second guess sometimes. I too have the perfection gremlin creepin’ too. In this episode, I share 5 powerful mindset shifts I have leaned on each time I wobble, I hope it helps you too! Here’s what […]

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In this special Wordfetti Your Words (WYW) Case Study episode, I bring in Stacey Hughes, a Facebook Ads Manager who joined us in the most recent cohort. Stacey had complete content paralysis and lacked the confidence to show up consistently on social media. In this episode, we dive into how she went from paralysis to […]

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The intersection of psychology and words absolutely fascinates me. In this episode, I dive into why it’s important we fuse psychology with our marketing and copy, and 3 ways that understanding human behaviour and how your audience approaches buying decisions can help you better your conversions. In this episode, I talk about 2 things: our […]

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This is a live rebroadcast of a Q&A where I was recently a guest speaker where I answered the question: How do you confidently communicate what you sell through messaging? In this short and sweet episode, I dive into: Here’s what we cover in this episode: Timestamps: 6:42 – 15: 32 3 key elements to […]

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In this episode, I bring in Vanessa Correa, a recent WYW alumnus, who is a Baby Reflux Specialist and her new business as a Virtual Assistant. We speak about: Here’s what we cover in this episode: Timestamps: 11:11 – 13:36 Overcoming challenges from Vanessa’s experience in a VA business 22:58 – 24:26 How learning how […]

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This? is perhaps one of the biggest mistakes I see businesses making when it comes to growing their biz. If you’re finding yourself constantly running out of time, feeling like you’re a hamster on a wheel, and being “so busy” then you’re not gonna wanna miss this episode.  Here’s what we cover in this episode: […]

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You know those kinds of humans who you could just talk for hours with? Well, that’s the kinda vibe I get always when I chat with my friend, and online biz pal, Tina Tower. Having been in the online biz world for almost 20 years, having sold businesses, and now helping other entrepreneurs go from […]

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Lawyer (yep-a-dee-yep, I used to write things people never read) turned Biz and Brand Strategist, Copywriter, and Word-ucator* for brands like you, who want to ZIG when others zag. 

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Your Journey

Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.