the
podcast

the
podcast

the
podcast

Welcome to my bottomless brain juice brunch.

Feast on my flearnings. 

Tuck into my teachings.

And wash it all down with my words.

Everything you need to know about the art of brand building, out of the box content ideas and stopping the scroll.

The art of content and social media

content magic

Tips, advice, and wisdom on running an online biz.

Gettin’ down to business

Business

My stories. Experiences. And brain bubbles.

The Anita Story

personal

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Photo credit: @charlottelovely Podcast Shownotes (Bullet) The day Anita left her corporate job. Three potential scenarios of how people think about what copywriting is.  Definition of Copywriting. Why do some business owners fail to understand what copywriting really is? Copywriting as a skill matters. Great words take time. More tips about Copywriting. Podcast Shownotes (Timestamps) […]

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Photo credit: @littledrill Podcast Shownotes (Bullet)  How you can make the numbers in your copy count backed by psychology and research. Three different types of studies have shown the use of numbers in our copy. 1st Study: Using actual numbers. 2nd Study: Concept of roundness. 3rd Study: Concept of reframing the price. Podcast Shownotes (Timestamps) […]

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Photo credits: @mattcrump Podcast Shownotes (Bullet)  What questions we should ask ourselves when we work with a client? We buy experiences and feelings, not just products or services. 95 % of purchasing decisions are made subconsciously, according to Professor Zaltamn from Harvard Business School.  1st Tip: Write for humans, not robots. 2nd Tip: Understand how […]

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Photo credit: @charlottelovely Podcast Shownotes (Bullet) Three go-to hacks when you have zero inspiration to create content. First: Create a content bank Second: Paying attention and look Third: Ask yourself what do they want Podcast Shownotes (Timestamps) 1:01 – 1:57: Three go-to hacks when you have zero inspiration to create content. 2:00 – 3:40: First: […]

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Photo credit: @violettinder Podcast Shownotes (Bullet) What is Power Words and why it tends to be a hidden secret amongst copywriters and marketers? 1st category: Greed 2nd category: Curiosity 3rd category: Fear 4th category: Sloth Podcast Shownotes (Timestamps) 01:05 – 02:32: What is Power Words and why it tends to be a hidden secret amongst […]

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Photo credits: @mattcrump Podcast Shownotes (Bullet) Are you one of those people who seem to write an Instagram caption but it does not sound right? Key differences between tone and voice. Tip #1: Do not develop a brand voice based on what you think is going to sound cool. Tip #2: Get clear on your […]

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Photo credit: @mattcrump Podcast Shownotes (Bullet) Email is one of the most underrated forms of communication for businesses.  Tip #1: Find a better email signature Tip #2: Create a kick-ass autoresponder Tip #3: Write for the eyeballs Emails have become a massive way that we communicate but it doesn’t have to be boring. Podcast Shownotes […]

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Phot credit: @mattcrump Podcast Show notes: A question that I asked myself on brand naming for my business How did I want my audience to feel when they see, hear and read my brand name? It is important how a word would feel when someone sees, hears, and when someone reads it. Going down to […]

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Your offboarding experience matters just as much as how you onboard. Just because a customer has converted, a client’s project is completed doesn’t mean? The conversation, connection, and relationship is done. Sharing here why you need to spend just as much if not more time on your offboarding experience, than your onboarding.

from the podcast

from the podcast

from the podcast

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Lawyer (yep-a-dee-yep, I used to write things people never read) turned Biz and Brand Strategist, Copywriter, and Word-ucator* for brands like you, who want to ZIG when others zag. 

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Your Journey

Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.