the
podcast

the
podcast

the
podcast

Welcome to my bottomless brain juice brunch.

Feast on my flearnings. 

Tuck into my teachings.

And wash it all down with my words.

Everything you need to know about the art of brand building, out of the box content ideas and stopping the scroll.

The art of content and social media

content magic

Tips, advice, and wisdom on running an online biz.

Gettin’ down to business

Business

My stories. Experiences. And brain bubbles.

The Anita Story

personal

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Your offboarding experience matters just as much as how you onboard. Just because a customer has converted, a client’s project is completed doesn’t mean? The conversation, connection, and relationship is done. Sharing here why you need to spend just as much if not more time on your offboarding experience, than your onboarding.

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Emails. Perhaps one of the most underrated forms of communications for businesses. We focus so much on the content for our websites, social media, marketing collateral, newsletters and lead magnets that so many of us have completely forgotten to ingest In bettering one of the most used tools in our day to day business: emails. In this episode, I am going to throw down 3 simple ways you can instantly supercharge your everyday email game. #YoureWelcome.

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Instagram now a days have become one of the most used social media marketing platforms for businesses big and small. The thing is though, while a lot of talk about being ON Instagram and how to do it well. There doesn’t seem to be a lot of talk on why it is perhaps even more important to get your IG audience, OFF the platform. We dive in and spill the beans.

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Kindness Marketing, is a new term I’ve coined to convey the power of empathy and kindness when it comes to “marketing”. From the science of giving to smiling when you’re talking to the phone, in this episode I share 3 science-backed ways that kindness marketing can work to grow your brand.

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When it comes to Instagram, both you and I are on it to build connections and follow brands that inspire us. No one is there for the hard sell. And you can probably sniff those from a mile away. So as a business, how the heck do you sell without sounding sale-sy on Instagram? In this episode, I drop them five (5) simple and easy ways.

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A brand name is usually the first thing we look into, when starting a business, when rebranding, or when we are about to launch a new service or product offering. But should it be? Having had the honour of naming a number of brands at Wordfetti, in this episode, I dive into a simple 4-step-framework (also known as the 4C’s) that you can come back to, time and time again – to name your brand.

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As we all know, and certainly one of the biggest lessons that I have learned, is that it’s not so much about achieving your goals – it’s the journey of who we become while striving to reach them.

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Numbers, more specifically numerals (i.e. 1, 3, 26, 745), play a MASSIVE part in your writing’s success, and every word-slinger out there needs to know how to strategically sprinkle these little guys in copy to get supercharged results.

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from the podcast

from the podcast

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Lawyer (yep-a-dee-yep, I used to write things people never read) turned Biz and Brand Strategist, Copywriter, and Word-ucator* for brands like you, who want to ZIG when others zag. 

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anita siek

Your Journey

Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.