Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Hi, I'm Anita!
From Content Paralysis to Copy Confidence With Stacey Hughes
In this special Wordfetti Your Words (WYW) Case Study episode, I bring in Stacey Hughes, a Facebook Ads Manager who joined us in the most recent cohort. Stacey had complete content paralysis and lacked the confidence to show up consistently on social media.
In this episode, we dive into how she went from paralysis to confidence, how she tweaked her website copy through WYW (and how it x9 her ROI), copy in the realm of Facebook Ads, and how you can use copy to test your next Facebook campaign.
Here’s what we cover in this episode:
How important is copy for Facebook ads?
How to communicate your value.
How to get your audience to buy from you.
Timestamps:
11:03 – 12:12
The importance of grabbing people’s attention
14:19 – 14:41
The struggles Stacey faced in managing Facebook ads
Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.
