Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Hi, I'm Anita!
Feeling Stuck in Your Question? Start With This Question.
Feeling blocked, stuck, or challenged by a decision for your business? Instead of jumping straight to the solution, and problem-solving mode, there is one big step that so many business owners are getting to make. I cover that exact question, in this short and sweet episode.
Here’s what we cover in this episode:
The importance of pausing and identifying the root problem that a business is experiencing before making decisions about investing resources, energy, and investments into solving a problem.
Just because a business isn’t getting sales, it doesn’t necessarily mean that investing in a new website or social media marketing is the solution.
For a service-based business, just reducing prices or doing discounts is not always the solution to the root problem. Before investing in things like rebranding, courses, or ads, it’s important to diagnose and understand the root problem of the business.
Timestamps:
2:17 – 4:41
What is the root cause of the problem?
4:54 – 5:42
The problem with investing in influencer marketing.
6:15 – 8:47
How to identify the root problem in your business?
Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.
