Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
The online learning arena has no doubt boomed over the last 2-3 years. Diving into 2023, what can we expect? What are we predicting? What’s working, and what’s not? In this episode, I bring in my good friend, fellow online course creator Steph Taylor where we have a fireside chat around everything from what we’re predicting for the online course world in 2023, whether one should charge more for payment plans, and whether low dollar offers still have a place as a strategic funnel strategy.
|7:39 – 13:07||Turning an online course into a business.|
|13:48 – 16:05||The biggest mistake she made in marketing.|
|16:08 – 24:28||How to pick the perfect niche.|
|24:29 – 39:12||How much does it cost to become an affiliate?|
|39:14 – 44:56||Pricing for online courses.|
|44:56 – 48:26||How much should you charge for an online course?|
|48:27 – 52:09||How to structure your lead magnet.|
|52:51 – 56:17||The importance of not leaving things to the last minute.|
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