Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Where the heck does one begin when it comes to planning and writing a blog? In this episode (as requested by one of our listeners), I share with you the 5 key rules to consider BEFORE you even write a blog, my 3-step approach to planning and writing a blog, and also ideas as to how you can get more mileage from penning up a blog.
|5:20 – 5:55||Decide what you want to be known and remembered for before you write anything.|
|5:57 – 7:23||Don’t try to cram everything into one blog, stick to one key idea.|
|7:24 – 8:41||Use subheadings to break up the text, which makes it easier for the audience to read.|
|8:41 – 10:51||To get more mileage out of your blog, you can link it to Pinterest or include an invitation to join an email list.|
|10:52 – 12:46||Make sure you are writing to just one hero audience for this blog.|
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