The Anita Siek Blog

Copy, Content, they’re both kinda the same right? Nope. Whilst these 2 words are used quite interchangeably in the world of marketing, there are KEY differences in what copy is and what content is.

Here’s what we cover in this episode:

• The difference between copy and content
• What is the primary goal of copywriting?
• Why content is like cocktail party

Timestamps:

3:32 – 4:48	Copy is content. But not all content is copy
10:03 – 10:36	Consistency with your content