Phot credit: @mattcrump
Podcast Show notes:
3:17 – 04:13 A question that I asked myself on brand naming for my business: How did I want my audience to feel when they see, hear and read my brand name?
05:00 – 05:14 Going down to the descriptive route where you’re brand naming something or offer a product naming based on an existing definition that makes sense to whatever it is that you’re doing.
05:38 – 07:15 How I came up with my business name, Wordfetti
07:17 – 07:26 A brand is so much more than just a brand name, a brand is also so much more than just a logo.
08:42 – 05:55 Make the audience see the dimensional power of fetti and feel part of the family and believe in this idea of fun and the not-so-normal.
10:02 – 10:17 Words are a tool that all of us have that can truly build and tadpole businesses to make a better community to truly change the world.
Finding the name that is going to be front and centre of your business idea?
Well, it’s kind of a big deal.
Wanna know the first question you should be asking when it comes to brand naming?
Grab a pen and paper for this one amigo, cause it’s a powerful one.
The question? How do I want my audience to feel when they see, read and hear my brand name?
You want your brand name to be memorable for all the right reasons.
A brand name that sticks inside their brain like chewing gum to a show.
Your brand name is one of your first opportunities to make a first impression and start to build a relationship with your audience.
You want it to be the name they remember when they are thinking of the go-to business in your industry.
You want to be the Apple of the tech world.
The Dyson of vacuum cleaners.
When someone thinks about what you do, they think of you.
Now, I’m going to spill the beans on how I named Wordfetti and why.
Create a *brand new* word, that still makes sense. The first word that came to mind?
Well ironically, it was the WORD itself.
When I saw my brand I wanted my audience to feel my vision; it was colourful and vivid, like a party where you couldn’t help but have fun.
CONFETTI harnessed all that energy!
Have you ever seen a person surrounded by confetti that doesn’t have a goofy smile plastered across their face?
And so, Wordfetti exploded into the world to sprinkle linguistic magic like confetti at a kids party.
More than that, this clever wordplay has expanded to include our Fetti community and Fetti fam; a group of people who like to do things differently but who have been brought together by the power of words and a love of fun, imagination and (probably) parties.
We are passionate about showing those people who want to do things differently, the power their words have.
The first words you choose for your business should be big ones.
Whether it’s clever wordplay or something that gives them the impression of strength and security, always come back about what it is you want your audience to feel when they hear your name.
Lead with empathy and build with connection.
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