Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Photo credit: @mattcrump
Podcast Shownotes (Bullet)
Podcast Shownotes (Timestamps)
01:59 – 03:29: Email is one of the most underrated forms of communication for businesses.
03:47 – 06:01: Tip #1: Find a better email signature
06:02 – 08:30: Tip #2: Create a kick-ass autoresponder
08:31 – 10:26: Tip #3: Write for the eyeballs
10:27 – 10:49: Emails have become a massive way that we communicate but it doesn’t have to be boring.
Ahhh the humble email.
Perhaps one of the most underrated forms of communications for businesses.
We focus so much on our websites, social media, marketing collateral, newsletters and lead magnets that so many of us have completely forgotten to invest in levelling up one of the most used tools in our day to day business: emails.
Now for clarity purposes – when I say emails, I’m not talking about email marketing or edms. We’ll save that for another episode which I might record in the next few weeks.
When I say emails? I’m literally talking about the email communications you have that go back and forth with your client.
Whether it be the response to an enquiry, the pitch or what you say when things go wrong for a service-based business #awkward.
It’s the words you use when you’re reaching out to your clients, letting your customers know you’ve shipped their product, or processed their refund request and everything in between.
“I love receiving boring robotic emails that end with a kind regards” – said no one NEVER. So bold. Really earth-shattering stuff, right?
I’m going to share with you 3 instant, simple and practical ways to supercharge and OMPH your email game up.
A lot of us probably don’t even read emails beyond the last sentence. Cause we are so used to the traditional sign-offs like “best”, “thanks”, “kind regards” or something ultra boring that honestly don’t add value.
The thing is though? I mean what the heck does ‘kind regards’ even mean? If you’re a brand that wants to stand out then throw the kind regards out the window and instead, get strategic and creative with those last few words and make it memorable.
You need to get to the roots of what your brand is about, your tone of voice and your message. Weave your brand personality and a simple message that relates to what you’d love people to think, do, or feel.
For example, if you’re a cake store that’s not afraid to add a dash of fun. Instead of thanks! Or warmest.
“Piece of cake,
At Wordfetti HQ we are a sucker for a good joke, or pun (word puns are our fave).
Our current sign off?
“You have our word”
Want to make t0 look fancy? We love WiseStamp for an email signature that looks as good as it sounds.
Let’s be honest, even though you probably are checking your inbox a few times a day, you don’t want to be living there. It’s cramped and dark and noisy.
One thing that has been a lifesaver for us at Wordfetti is an autoresponder to our central hello@ inbox. We rake in anywhere from 50 to 100 emails into that inbox a day.
To ensure our audience knows that we haven’t forgotten about them, and to also set the expectation that we will not be on our emails all day (because we need that creative flow) we put together an autoresponder that would be sent to any new emails that come through that tells our audience that:
None of this Hi. I am out of the office until X.
Make it lively.
Make it different.
In other words, ensure it is readable.
You probably receive a bonkers amount of emails every day, so make it easier for your recipient to pick up what you’re putting down.
Break down long sentences.
Try to use active voice (e.g. will instead of might be) to ensure your writing is concise.
Use bullet points.
Nobody likes to scroll through a mountain of text.
Even paragraphs. Break that baby down. So many of us read a lot of our emails on our mobiles.
This goes for attachments too. Make sure they are named well, there’s nothing more annoying than opening 5 attachments named img_5001.jpg before you find what you’re looking for 🤯
And lastly, make it super clear at the end of the email what action you want your audience to take.
If you want to schedule a call, ask to schedule a call and provide 3 options for times.
If it’s to come in to visit you, give them 3 options for times they can come in.
Emails have evolved to become the go-to method of communication in business.
But it doesn’t have to be boring.
Want to instantly level up your everyday copy game? Our free 5 part e-lesson might be just what you need.
Want to get more copy, brand and content tips? Listen in on Brandfetti and follow me here and the team here.
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