The Anita Siek Blog

This is a live rebroadcast of a Q&A where I was recently a guest speaker where I answered the question: How do you confidently communicate what you sell through messaging?

In this short and sweet episode, I dive into:

• The biggest mistake so many businesses make when it comes to writing copy;
• Key differences between messaging and copy (and how you should approach writing both);
• The #1 question you must ask when writing in a way that gets your audience feeling seen and heard;

Here’s what we cover in this episode:

• The first step to crafting your messaging.
• The difference between messaging and copy.
• Meeting your audience where they are.

Timestamps:

6:42 – 15: 32

3 key elements to confidently communicate in business