Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Hi, I'm Anita!
How Psychology Intertwines With Copy
The intersection of psychology and words absolutely fascinates me. In this episode, I dive into why it’s important we fuse psychology with our marketing and copy, and 3 ways that understanding human behaviour and how your audience approaches buying decisions can help you better your conversions.
In this episode, I talk about 2 things: our signature copywriting program Wordfetti Your Words, which opens later this month. Join the waitlist here wordfettigroup.com/wywwaitlist
I also speak about the 3-day live masterclass series we’re running to help you write better copy. 2 x 60-minute masterclasses, 1 x live Q&A with me, and a pop-up Facebook Group to hang and network with like-minded folk. You ain’t gonna wanna miss it.
Here’s what we cover in this episode:
How psychology intertwines with copy
The importance of asking the right questions
Fee vs investment
The power of knowing your audience
Timestamps:
5:30 – 9:20
Things that stood out from Anita’s experience studying realm psychology
Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.
