the
podcast

the
podcast

the
podcast

Welcome to my bottomless brain juice brunch.

Feast on my flearnings. 

Tuck into my teachings.

And wash it all down with my words.

Everything you need to know about the art of brand building, out of the box content ideas and stopping the scroll.

The art of content and social media

content magic

Tips, advice, and wisdom on running an online biz.

Gettin’ down to business

Business

My stories. Experiences. And brain bubbles.

The Anita Story

personal

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You’ve got the plan.You’ve mapped out the content.You know what you want to say. But when it’s time to actually create and hit “publish”?Crickets. Blank Google Docs. Zero motivation. If you’ve ever felt frozen when it comes to putting yourself out there (even when your strategy is solid), this episode will hit home. You’ll get […]

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You don’t need to drop thousands on ads.You don’t need a brand new funnel.You don’t even need a big list. What you do need?The right message to the right people, at the right moment. In this solo episode, Anita puts on her copywriter hat and shares 5 juicy email campaign ideas you can swipe and […]

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Money mindset. Boundaries. Pricing that feels expansive (not icky). This convo with the incredible Denise Duffield-Thomas is one for the biz owner’s soul. In this special episode, Anita sits down with Denise, bestselling author, speaker, and creator of “Chill & Prosper”, for a heart-led, practical AF chat about how to actually build a business that […]

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Scrolling through your feed lately and feeling like everything kinda… blurs together? You’re not alone. In this episode, Anita dives deep into the real reason content is starting to sound the same — and what to do if you want to rise above the noise. It’s part fire-under-your-butt pep talk, part practical reframe, and fully […]

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When the online space is louder than ever, and templated content is clogging up every feed… standing out doesn’t come from shouting louder.It comes from saying something real, and saying it in a way only you can. In this special episode of The Confidence Chronicles, Anita sits down with the bold, brilliant Erika Cramer to […]

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Let’s be real… the online space is louder, faster, and more AI-fuelled than ever before. So what’s going to actually cut through in 2026? In this solo episode, Anita gets out her crystal ball (aka her sharp-as-heck gut instinct) to share the trends she sees rising, sticking, and shaping the way we market, sell, and […]

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Let’s be real… waiting to feel confident before you show up? It’s the biggest lie the self-help world sold us. In this mic-drop of an episode, Anita is joined by the absolute powerhouse that is Erica Cramer—aka The Queen of Confidence—for a no-filter, all-heart convo on what it really takes to take up space in […]

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Let’s be real… when you’re juggling a business, a baby, a million tabs open in your brain, and the magic-messy energy of the holidays, “reflection” can fall to the bottom of your list. But what if you had a simple ritual to wrap the year with meaning — and set the tone for the one […]

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Let’s be real… running a business while being a mum, strategist, and content creator? It’s a full-time juggle.But what if a few intentional tech tweaks could give you back a whole week’s worth of time? In this episode, Anita breaks down the exact AI-powered shifts she’s made behind the scenes at Wordfetti to save over […]

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Lawyer (yep-a-dee-yep, I used to write things people never read) turned Biz and Brand Strategist, Copywriter, and Word-ucator* for brands like you, who want to ZIG when others zag. 

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Your Journey

Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.