The Anita Siek Blog

There is a big difference between how you market yourself as a product-based business versus a digital course creator versus a service-based business. In this episode, I bring in Lisa Bryne, an e-commerce marketing coach to chat through the marketing mix you need as an e-commerce biz, the biggest difference between service vs product based marketing, and HOW you can lean into a powerful organic marketing strategy (and doesn’t have to hurt the purse strings) to get in front of the right eyeballs.

Here’s what we cover in this episode:

• The difference in marketing strategies for service-based businesses, digital course creators, and product-based businesses.
• What is the marketing mix for e-commerce businesses and how do use organic marketing strategies to drive brand loyalty?
• Distinction between service-based and e-commerce businesses.
• Foundations for an e-commerce business.
• The biggest hazard for e-commerce businesses.
• Key attributes that make a successful e-commerce brand owner.

Timestamps:

13:08 – 17:15	Differences between service-based and product-based e-commerce.
17:18 – 18:32	How to get the most out of your business?
18:32 – 21:57	How to get your product in front of people?
25:26 – 28:13	Key attributes of successful e-commerce brands.
28:23 – 34:03	How to sell without being salesy?
34:03 – 37:16	How to build an email list without discounts?