If your messaging feels a little… stale, you’re not alone.
In this episode, Anita explores why static messaging could be costing you connection—and conversions. With audience needs, priorities, and pain points constantly evolving (hello, fast-changing economy and life seasons), your copy needs to keep up.
The good news? You don’t need to burn it all down. You just need to ask these 3 game-changing questions to recalibrate and reignite your message.
In this episode, Anita unpacks:
- The difference between messaging vs. copy (and why it matters)
- Why your messaging should shift as your audience evolves
- The psychology behind why pain points and desires change
- The 3 questions to ask when your content just isn’t landing anymore
Timestamps:
- 02:15 – Messaging vs. Copy: what’s the real difference?
- 06:40 – Why messaging should never stay static
- 11:05 – How buyer priorities (like time, money, overwhelm) shift over time
- 15:40 – The 3 must-ask questions to sharpen your message today
