The Anita Siek Blog

You might be readin’ the headline for this episode thinking: “what the heck Anita?! Isn’t the whole goal to get people ON the list and not remove ‘em?

It’s a fair question, friend. And also one people often ask when I tell them that we deleted people off our email list.

Here’s what we cover in this episode:

• The 3 big reasons why we removed thousands of email subscribers from our email list;
• Some key signs you should consider “spring-cleaning” your email list;
• And how to clean up your email list along with what we did.

Timestamps:

2:34 – 4:41	What is a CRM?
5:09 – 6:06	Keeping your email list healthy.
6:17 – 7:35	Improving your data.
9:31 – 10:12	Looking for your desired audience.
10:13 – 11:36	Creating opt-back in a campaign