Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Hi, I'm Anita!
Adding Value and Hoping the Leads Will Come Is Not a Strategy
Sharing tips and a heap of value sounds great. But it’s not a content strategy. In this episode, I throw down on the 4 elements that MUST be met before your audience is ready to engage and take action with you.
Here’s what we cover in this episode:
How to help people prioritise their problem
The things that need to happen before audience engage to work with you