Copywriters are powerful—but what if you’re just not ready to hire one yet?
In this solo episode, Anita shares three needle-moving actions you can take right now if you’re building a business, creating content, or crafting offers—but you don’t have the budget for a copywriter just yet. Whether you’re just starting out or in a DIY season, this episode is a blend of no-fluff strategy and empowering mindset shifts to help you write words that connect and convert.
Spoiler: it’s not about using templates or AI to replace the work—it’s about understanding your audience, validating your offer, and sharpening your psychology game.
In this episode, Anita dives into:
- The one thing that will never go out of style in business (and it’s free)
- Why copy can’t save a product no one wants
- How to use beta testing and feedback to write sharper sales content
- Her favourite books and studies to uplevel your copywriting game
Timestamps:
- 01:15 – Why great copy starts with understanding your audience
- 06:10 – Validating your product: how to avoid the “launch to crickets” trap
- 09:32 – How to learn the psychology of copywriting without formal study
- 14:45 – Anita’s go-to books and resources for writing better, faster, stronger
