Curious what actually moves the needle in an online launch these days—when email open rates are down, ad costs are up, and everyone’s fighting for attention?
In this behind-the-scenes debrief, Anita shares what worked really well in Wordfetti’s most recent live launch of Wordfetti Your Words—our only launch for the year. From conversion stats to intentional visibility, this ep is packed with juicy insights and data-backed decisions that helped this become one of our most impactful launches yet.
It’s equal parts nerdy, strategic, and grounded in human connection.
In this episode, Anita breaks down:
- Why the paid 3-Day Copy Confidence Challenge outperformed a free masterclass (18.8% conversion rate, anyone?)
- The unsung hero of the launch: a simple live chat box (with real humans)
- How Omnipresence 2-3 months pre-launch boosted visibility and list growth
- A last-minute mid-cart bonus that re-ignited sales when things went quiet
- How data and customer language shaped our decisions (and helped avoid ad spend burnout)
Timestamps:
- 03:10 – Why the Copy Confidence Challenge continues to outperform everything else
- 08:20 – The power of real-time, human-led support during cart open
- 12:45 – Intentional visibility: speaking gigs, retreats & podcast guesting
- 19:30 – The surprise mid-cart bonus that sparked conversions mid-launch
