Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Hi, I'm Anita!
What worked and didn’t work in our latest WYW launch
We’ve just wrapped up our 7th launch for WYW, and with every launch the team and I always take the time to reflect on what went well, what didn’t go well, what we learned and what we’ll do differently next time.
In this episode, I dive into 5 of the factors that worked well for us for this launch, and the 3 things that surprisingly didn’t work as well in our latest launch.
Here’s what we cover in this episode:
Successful marketing strategies for a product launch
Building a successful affiliate program
Improving a product launch through messaging tweaks
Timestamps:
3:33 – 6:03
The challenges Anita ran in her latest launch for WYW.
Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.
