You’ve got the plan.
You’ve mapped out the content.
You know what you want to say.
But when it’s time to actually create and hit “publish”?
Crickets. Blank Google Docs. Zero motivation.
If you’ve ever felt frozen when it comes to putting yourself out there (even when your strategy is solid), this episode will hit home. You’ll get a front-row seat to a behind-the-scenes hot seat inside Wordfetti Club, where Anita coaches through that exact block, with tough love, zero fluff, and a whole lotta heart.
In this episode, Anita dives into:
- The subtle mindset trap that’s keeping you stuck in “what’s the point?”
- Why strategy alone isn’t enough to create consistent, human-first content
- What to do when you’re feeling overwhelmed by the noise online
- How to reconnect with why you’re showing up in the first place (and use that as your creative fuel)
Timestamps:
- 0:00 – The real reason your content block isn’t a content problem
- 4:20 – Scarcity, competition and the pressure to be “radically different”
- 9:50 – How to tap into enjoyment and energy again (even when content feels meh)
- 14:30 – Why “pressure over pleasure” content rarely connects
