There’s messaging… and then there’s your Brand DNA.
In this solo episode, Anita unpacks what a Brand DNA actually is (hint: it’s not just a buzzword), why it’s one of the most important tools to have in your business toolkit, and how it anchors everything from your social captions to your sales page.
Whether you’re just starting out or growing a team, if you’ve ever outsourced copy and felt like “ugh, it doesn’t sound like me”… this episode is for you.
In this episode, Anita breaks down:
- What a Brand DNA really is—and how it differs from your brand voice
- The 8 essential ingredients that make up a magnetic Brand DNA
- How this one document can speed up your content creation and conversions
- Why every team member (from your VA to your copywriter) should have it on hand
Timestamps:
- 03:10 – What even is a Brand DNA (and what’s inside it)?
- 08:30 – The 8 elements of a strong Brand DNA (vision, voice, values & more)
- 15:20 – 3 ways your Brand DNA fuels conversions, consistency, and clarity
- 21:40 – Why your Brand DNA should evolve—and how to revisit it annually
