Let’s be real… Black Friday campaigns? They can feel like chaos in your inbox.
But here’s the truthbomb what actually makes a flash offer campaign work isn’t just a sexy discount or a last-minute email. It’s what happens before, during, and after the campaign that sets high-converting offers apart from ones that get ghosted.
In this episode, Anita shares the psychology-backed ingredients behind a successful flash offer or Black Friday campaign. From overlooked email strategy to zigging when others zag, this one’s for you if you’re looking to stand out this November (without burning out or blending in).
In this episode, Anita unpacks:
- Why the priming period matters more than the promo period
- How to stand out when everyone’s inbox is overflowing with “Black Friday is live!” emails
- The one element most biz owners forget after the offer ends
- A 7-part flash email sequence you can map out in under 10 minutes
Timestamps:
0:00 – Why we’re talking Black Friday now (and what most biz owners get wrong)
3:12 – The power of priming: how to start before the cart opens
10:01 – Killer email ideas to stand out, zig, and spark curiosity
15:55 – The 7 email types to build your flash offer campaign (step-by-step)
