Let’s be honest, 2024 hasn’t exactly been a walk in the park for online businesses. Engagement’s down. Launches feel harder. Sales cycles are slower. So… what gives?
In this solo episode, Anita peels back the layers on why so many businesses are feeling the wobble right now, and shares the one marketing approach she believes will set brands apart this year and next.
It’s not another tactic. It’s not another tool. It’s a return to the kind of connection that tech can’t automate and it might just be the edge you’ve been looking for.
In this episode, Anita dives into:
- The 3 key reasons the marketing landscape feels extra noisy and uncertain right now
- What “relationship marketing” really means (and why it’s not about schmoozy DMs)
- Why brands that prioritise genuine connection will outlast the AI hype wave
- Three totally-free ways to build trust, loyalty, and buzz—without ads or funnels
Timestamps:
- 02:10 – The painter analogy: why personal recommendations always win
- 05:55 – What’s causing the 2024 wobble: economics, AI, and post-pandemic fatigue
- 15:26 – Why manual > automated when it comes to relationship-building
- 18:13 – 3 ways to start embracing relationship marketing right now
