Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Hi, I'm Anita!
What is messaging?
Copy without messaging (the strategy) is like tacos without the guac. Still sizzling, but there’s something missing. In this latest episode, I dive into the difference between copy and messaging.
Turn into this episode where in 12 months I go through:
The subtle yet POWERFUL difference between messaging and copy;
A BIG mistake that many businesses make when it comes to articulating their messaging;
How your ability to tweak your messaging at any given time is your secret weapon (and where to begin).
Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.
