After sharing what did work in our latest Wordfetti Your Words launch… it’s time to talk about what flopped. 👀
Because let’s be real: even the most thought-out launches have bits that fall flat. In this final episode of the launch debrief mini-series, Anita opens up about the five things that didn’t quite land—from ad strategy fails to social engagement dips—and the surprising insights that came from each.
If you’re planning a launch (or recovering from one that didn’t go to plan), this one will make you feel seen and more equipped.
In this episode, Anita dives into:
- Why their ad strategy totally tanked (and what they did to flip it mid-launch)
- The surprising downside of launching alongside a big industry name
- How a longer cart open period was both a gift and a conversion killer
- Why the downsell offer didn’t hit like it usually does
- What the waitlist didn’t deliver this round—and what they’ll tweak next
Timestamps:
- 04:20 – Ad performance woes: why direct-to-product ads flopped this time
- 13:50 – The unexpected impact of launching during Marie Forleo’s campaign
- 21:15 – Social media engagement hit an all-time low—here’s what we learned
- 27:45 – Our downsell underperformed (and how we’re rethinking it)
