Let’s cut through the noise: more content ≠ more conversions.
In this episode, Anita shares the real missing piece behind low-engagement, low-conversion content (hint: it’s not the algorithm). Instead, she gets real about what it actually takes to attract the right kind of audience—the ones who don’t just double-tap, but convert.
With a powerful analogy and strategic breakdown, this episode is a must-listen if you’re pouring time into content and not seeing traction.
In this episode, Anita breaks down:
- The 3 conversion ingredients every business needs (and the one most skip)
- Why content isn’t just about “value”—it’s about speaking to the right people
- A side-by-side content example that shows how to shift from DIYers to buyers
- The #1 question you should ask before you post anything
Timestamps:
- 01:32 – The 3-part conversion formula: Offer, Messaging, and Traffic
- 04:50 – Why viral reach doesn’t mean revenue
- 08:15 – The brand voice example that reveals two very different buyers
- 13:40 – What to ask yourself to shift from content fatigue to content that converts
