If you’ve been feeling like… “Why is it so dang hard right now?” — you’re not alone.
In this episode, Anita unpacks the 3 biggest shifts we’re seeing across the online business landscape right now—and how the Wordfetti team is responding in real-time. From buyer behaviour to the content space to what “growth” even looks like in 2024—this episode is part pep talk, part strategy reset, and part rally cry to recalibrate (not give up).
Because navigating change doesn’t mean throwing everything out—it means doubling down on what really matters.
In this episode, Anita dives into:
- Why connection and community are your secret sauce in a noisy digital landscape
- How buyer behaviour has changed (and why agile messaging is your superpower)
- The real impact of “too many options” (and what this means for your positioning)
- What the Wordfetti team is doing differently in their launches and long game
Timestamps:
- 06:30 – Shift 1: A return to human connection (and micro-interactions that build trust)
- 18:40 – Shift 2: Buyers are spending differently—here’s how we’re adapting
- 28:10 – Shift 3: The influx of choice (and why brand voice + clarity matters more than ever)
- 41:30 – Sustainable over sprints: why “do less but better” is Wordfetti’s new mantra
