Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Hi, I'm Anita!
The Do’s and Don’t of Creating a Freebie
Creating a freebie goes beyond simply poppin’ some tips and value gems on a PDF and publishing a landing page. In this episode, I dive into the DO’s and DON’Ts of creating a freebie. This is a must-listen if you’re currently in the midst of creating a freebie to build your email list. Listen here to the full episode.
Here’s what we cover in this episode:
Creating a freebie is not just about getting people on an email list but also about introducing yourself and why someone should consider working with you.
Differentiate the messaging between the freebie and main course to avoid overwhelming the audience or giving them what they already wanted.
Have an email sequence attached to the freebie that introduces who you are and why someone should choose to learn from you?
Provide a connection with your audience by giving them a glimpse into your background and why you believe in what you’re teaching.
Your story and background are what sets you apart from others and cannot be replicated.
Timestamps:
4:33 – 6:12
How to differentiate your freebie from your course?
6:14 – 7:23
It is important that in your email sequence, you introduce who you are.
7:23 – 9:21
Connecting to your audience and your story.
9:23 – 11:41
Spending time to get your audience to consume your content.
Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.
