Controversial opinion: The school system set us up to FAIL when it comes to copywriting for our business! In this episode, I’m going to dive into the difference between WRITING vs COPYWRITING, the key distinctions, and a mindset shift you need to make in order to go from writing to describe to writing to persuade.
|3:07 – 4:12||The scary thing about writing about business.|
|5:03 – 7:23||Looking through the lens from which you are writing.|
|7:24 – 9:54||Conveying new ideas|
|10:58 – 11:51||The importance of the objectives in the words|
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