Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Hi, I'm Anita!
The Difference Between Writing and Copywriting
Controversial opinion: The school system set us up to FAIL when it comes to copywriting for our business! In this episode, I’m going to dive into the difference between WRITING vs COPYWRITING, the key distinctions, and a mindset shift you need to make in order to go from writing to describe to writing to persuade.
Here’s what we cover in this episode:
Improving writing skills for business owners.
The differences between writing and copywriting.
Copywriting confidence and sales-driven writing.
Timestamps:
3:07 – 4:12
The scary thing about writing about business.
5:03 – 7:23
Looking through the lens from which you are writing.
Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.
