Sales aren’t just about great products anymore. They’re about trust. And that trust? It starts with what your copy communicates.
In this episode, Anita shares the three questions every buyer is asking before they hit “buy” (even if they never say them out loud). From AI to “same-same” messaging fatigue, she dives into how the trust recession is reshaping consumer behaviour—and what your brand voice and messaging needs to do about it.
This is a must-listen if you’re tired of sounding like everyone else online and want your copy to actually convert.
In this episode, Anita unpacks:
- Why “good enough” messaging isn’t enough in today’s trust-wobbly landscape
- The 3 buyer questions: Why THIS, Why NOW, and Why YOU
- Why brand identity is the secret sauce to standing out in a sea of sameness
- How to answer objections before your audience even asks them
Timestamps:
- 02:10 – Why consumers are more sceptical (and careful) than ever
- 05:30 – The “Why This?” question—and how to make your offer undeniable
- 08:45 – How to create urgency that feels natural, not pushy
- 12:10 – The secret power of brand DNA (and why “being the best” isn’t enough)
