The Anita Siek Blog

Where the heck does one begin when it comes to planning and writing a blog? In this episode (as requested by one of our listeners), I share with you the 5 key rules to consider BEFORE you even write a blog, my 3-step approach to planning and writing a blog, and also ideas as to how you can get more mileage from penning up a blog.

Here’s what we cover in this episode:

• A blog is still a valuable marketing tool.
• Start with a clear and specific topic or idea that your audience will find valuable.
• Create an outline for your blog post with clear sections that flow logically and make it easy to read.
• Use subheadings to break up the text and make it easier for the reader’s eyes to skim and comprehend the content.
• Get more mileage from your blog post by promoting it through different channels and driving traffic to it through opt-ins or other calls to action.
• Write to one hero audience and focus on the pain point that they are experiencing to make your content more relevant and searchable.

Timestamps:

5:20 – 5:55	Decide what you want to be known and remembered for before you write anything.
5:57 – 7:23	Don’t try to cram everything into one blog, stick to one key idea.
7:24 – 8:41	Use subheadings to break up the text, which makes it easier for the audience to read.
8:41 – 10:51	To get more mileage out of your blog, you can link it to Pinterest or include an invitation to join an email list.
10:52 – 12:46	Make sure you are writing to just one hero audience for this blog.