Let’s be real… the reason your caption, Reel, or email didn’t land? It probably wasn’t the content, it was the hook.
In a world where we scroll faster than we blink, the first few seconds of your content matter more than anything else. And if you’ve ever poured your soul into something only for it to flop… this one’s for you.
In this episode, we dive deep into what actually makes a scroll-stopping, click-worthy, “OMG I need to know more” hook and how to apply it across everything from your Reels to your subject lines.
It’s part copywriting psychology, part strategy, and part “let’s simplify this” energy.
In this episode, I unpack:
- The 3-part formula that underpins every great hook
- Why curiosity (aka the “itch”) is your biggest content ally
- Real hook examples that convert (and what makes them work)
- How to apply this across emails, short-form videos, and beyond
Timestamps:
0:00 – What actually is a hook, and why it matters more than you think
2:55 – The Curiosity Gap: how to make your audience itch for the next word
5:45 – Emotion, urgency & resolution: the trifecta of killer hooks
10:12 – Subject line + video hook ideas you can swipe and test today
