Know what you want to say but don’t know HOW to say it?! This episode is for you because chances are? You haven’t clearly articulated your brand personality and voice.
|4:02 – 5:26||The difference between brand voice and tone of the voice.|
|6:49 – 7:56||Expanding a brand for a new audience|
|7:57 – 9:19||Patterning your brand voice to your desires without considering your audience|
|10:09 – 11:49||Creating a word bank|
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