Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Hi, I'm Anita!
Stuck on your brand voice? Listen to this.
Know what you want to say but don’t know HOW to say it?! This episode is for you because chances are? You haven’t clearly articulated your brand personality and voice.
Here’s what we cover in this episode:
The difference between brand voice and brand tone of voice;
3 of the biggest mistakes I see businesses and organisations making when it comes to brand personalities and curating a unique verbal identity (and what to focus on instead to future-proof your brand)
What you should include when it comes to documenting your brand voice.
Timestamps:
4:02 – 5:26
The difference between brand voice and tone of the voice.
6:49 – 7:56
Expanding a brand for a new audience
7:57 – 9:19
Patterning your brand voice to your desires without considering your audience
Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.
