Let’s be real… the word “funnel” kinda gets a bad rap.
For a lot of business owners, it brings up thoughts like: tech headaches, “bro marketing,” or a whole lotta work for not a lot of reward.
But what if we told you that a funnel (done right) could feel light, aligned, and like a seamless customer journey that sells for you without needing a big launch or dancing on Reels every day?
In this episode, I’m joined by the brilliant Kate McGibbin from Hello Funnels. We unpack the truth about evergreen funnels, what actually works in this current biz landscape, and why you don’t need to start from scratch when things feel “off.”
If you’ve been second-guessing your sales system or wondering why your low-ticket offer isn’t converting like it used to this one’s for you.
In this episode, we unpack:
- Why your funnel might be underperforming (and it’s not your price point)
- The one stat most people ignore that tells you exactly what to tweak
- How to stop relying on big launches and start stacking sustainable revenue
- What to do when your funnel stops converting (without throwing it in the bin)
Timestamps:
0:00 – Kate’s take on why the traditional launch model is crumbling
7:15 – The biggest misconceptions about low-ticket funnels
14:30 – The ONE number to track if you want your funnel to work smarter
21:45 – Why refining > rebuilding (and how to know what to change)
