Let’s be real… when you’re working from your kitchen table, sipping a lukewarm coffee, and bouncing between emails and shipping labels it can feel like your behind-the-scenes isn’t share-worthy.
But what if we’ve been thinking about BTS content all wrong?
This episode is part coaching call, part content reframe, and 100% proof that even “boring” days can make brilliant content. Inspired by a real-life convo inside Wordfetti Club, we unpack how to turn the everyday into storytelling gold.
If you’ve ever felt stuck sharing the same “laptop and latte” BTS (or nothing at all)? This one’s for you.
In this episode, I unpack:
- Why traditional BTS content is missing the mark (and what to show instead)
- 6 creative behind-the-scenes ideas you can film from your kitchen
- How to use your process to build trust, not just aesthetic
- A game-changing reframe that’ll make your audience go “Damn. I need to work with them.”
Timestamps:
0:00 – What BTS really means (hint: it’s not your MacBook and matcha)
4:10 – Creative content ideas for solopreneurs working from home
5:12 – The magic of time lapses, sketchbook moments, and packaging stories
7:51 – How your farm life (or real life!) can become a scroll-stopper
