Raising your prices can feel scary—but what if it didn’t have to?
In this solo episode, Anita dives deep into a topic that comes up all the time in her mastermind and coaching containers: how to increase your prices without second-guessing yourself or losing clients. And spoiler alert: it has nothing to do with “charging your worth” and everything to do with value, alignment, and energy.
This is a mindset-meets-strategy episode that’ll leave you with practical actions—and a fire in your belly to finally raise those rates.
In this episode, Anita shares:
- Why “charge your worth” is one of the most misleading pricing tips out there
- The 3 pricing shifts every business owner needs to embrace in 2024
- How to price from profitability and excitement
- What to say when communicating the value behind your new prices
Timestamps:
- 02:50 – Why “charging your worth” keeps you stuck and underpaid
- 06:36 – Pricing for profitability: are you actually making money?
- 10:10 – Pricing for excitement (and how to know if your current price is off)
- 13:50 – Pricing for the clients you want to attract (and repel the rest)
