Let’s be honest… messaging is having its main character moment online right now. But what actually is it? And why are we seeing it slapped on everything from sales pages to Instagram bios?
In this juicy rebroadcast episode from the She Got Lucky podcast, Anita joins Alicia from The Social Impact to pull back the curtain on:
- Why the “luck” label oversimplifies the grit and choices behind biz success
- What messaging really means (and why it’s NOT just content or copy)
- The messy (but empowering) journey of detaching your worth from your results
- How to show up in business from a place of pull not push (yes, even during a wobbly launch)
This chat is part strategy, part mindset shift, part real AF truthbomb. Whether you’re pivoting, stuck in comparison-ville, or craving more confidence in how you show up this one’s gonna land.
In this episode, Anita dives into:
- The real story behind her “lucky” moments and the not-so-glam parts no one talks about.
- Messaging vs. content vs. copy: the three-legged stool that holds up your biz.
- Detachment 101: how to stop measuring your worth by your monthly revenue.
- Push vs. pull energy in sales (and how one quiet launch filled up without a single social post).
Timestamps:
0:00 – The stories behind “you just got lucky” (and why that’s not the full truth)
10:07 – What messaging actually is and why it matters more than ever
18:20 – Detaching your worth from your business performance
32:14 – Push vs. pull energy in sales (and why people feel your vibe)
