Isn’t “messaging” just a fancy word for copy? Not quite.
In this short, sharp episode, Anita breaks down the difference between your messaging and your copy—and why skipping straight to writing your homepage, captions or email funnels without clarity on the former… is a recipe for “meh” results.
If you’ve ever found yourself stuck trying to “wordsmith” your content or felt like your copy wasn’t converting the way you hoped, this one’s your no-fluff explainer (and a much-needed mindset shift).
In this episode, Anita shares:
- The simplest breakdown of the difference between messaging and copy
- Why your messaging is the anchor beneath your words (and your sales)
- The biggest mistake most business owners make when writing their own copy
- 3 core questions to ask before you write another word of content
Timestamps:
- 02:00 – What messaging really is (and why it always comes before copy)
- 04:12 – Messaging = what you say + why. Copy = how you say it.
- 05:00 – How to turn clear messaging into powerful, strategic copy
- 06:45 – The one thing to do before writing any “salesy” content
