Let’s be real—your website is your brand’s digital HQ.
So if it’s collecting cobwebs, sounding a little “same same,” or giving off ✨meh✨ energy instead of magnetic clarity… it might be time for a refresh. In this episode, Anita breaks down six clear signs that your website copy isn’t working as hard as it could be—and what to do about it.
No guilt, no shame. Just real talk on how to turn your website from a static page into a 24/7 lead-nurturing, connection-building machine.
In this episode, Anita dives into:
- Why “same-same” industry copy might be turning your dream clients away
- The Control-F test you need to run on your website right now
- The connection killer hiding in your service or product descriptions
- A big red flag: when you’re too embarrassed to share your site
Timestamps:
- 02:40 – Sign #1: Everyone sounds like you (time to differentiate again)
- 05:55 – Sign #2: People can’t find the info they need (and bounce fast)
- 09:25 – Sign #3: Your copy is about you, not your audience
- 15:50 – Sign #6: You’re secretly ashamed to share your website
