The Anita Siek Blog

Is ranking #1 on Google still a thing? How does one balance the intention of writing human-friendly content vs writing something that ranks WELL for search engines as well? In this episode, I dive into my belief on whether it’s still important, exactly how you can strike that balance and 3 things to consider when writing something that is a nod to both search engines but will make you stand out. 

Here’s what we cover in this episode:

• Ranking on Google and consumer trust.
• SEO and content creation for small businesses. 
• Understanding audience search intent for better content marketing.

Timestamps:

2:39 – 4:28	Quality over quantity must be a top priority.
4:41 – 5:54	Being number one on Google is for certain things.
5:58 – 8:04	Writing human-centred content on Google
10:26 – 11:20	The ‘why’ behind your audience’s search.