Let’s be real… people don’t remember everything.
They remember the moment that made them feel something… and how it ended.
Enter: the Peak-End Rule.
In this short and punchy episode, Anita breaks down the psychology principle behind why your fave movie scenes stick, why a bumpy plane ride lingers in your memory, and (yep) why a Tim Tam in your package can create customer loyalty.
Whether you’re writing emails, crafting case studies, or mapping out your client journey this concept could be the secret sauce that makes your brand unforgettable.
In this episode, I unpack:
- What the heck the “Peak-End Rule” actually is
- 3 powerful ways to apply it in your content and customer experience
- Real-life brand examples that nail this without trying too hard
- How a popsicle hotline and surprise sign-offs build brand stickiness
Timestamps:
0:00 – What is the Peak-End Rule (and why it matters for memory + marketing)
3:45 – Why you should be paying attention to your email endings
6:12 – How brands like Adore Beauty + Magic Castle Hotel use it brilliantly
9:45 – 3 ways to add peak moments into your content and customer journey
