Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Hi, I'm Anita!
How to Write Copy as a Product-Based Business
There’s a difference between writing as a product-based business vs writing as a service-based business (or as a digital course creator). In this rebroadcast of a recent interview I did with Lisa Byrne, e-commerce coach, I dive into my predictions in the world of copy, content and marketing for e-commerce businesses, how to approach writing emails as a product-based email, the must-have sequences for any product-based business, and why you MUST be obsessed with the problem you solve.
Here’s what we cover in this episode:
How to ignite sales without having to give a discount.
How to create a brand voice.
The importance of being yourself in marketing.
Communication and prioritization of value.
The importance of community in marketing.
Timestamps:
0:51 – 02:26
Difference between writing a copy for product-based e-commerce and a service-based business.
5:25 – 08:08
Anita’s business journey for Wordfetti.
11:29 – 14:54
How Anita and Wordfetti help businesses stand out.
16:57 – 18:56
Influencing others through your passion for the business
25:02 – 31:25
Increasing conversions and things to do to get more people to check out
Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.
