Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
There’s a difference between writing as a product-based business vs writing as a service-based business (or as a digital course creator). In this rebroadcast of a recent interview I did with Lisa Byrne, e-commerce coach, I dive into my predictions in the world of copy, content and marketing for e-commerce businesses, how to approach writing emails as a product-based email, the must-have sequences for any product-based business, and why you MUST be obsessed with the problem you solve.
|0:51 – 02:26||Difference between writing a copy for product-based e-commerce and a service-based business.|
|5:25 – 08:08||Anita’s business journey for Wordfetti.|
|11:29 – 14:54||How Anita and Wordfetti help businesses stand out.|
|16:57 – 18:56||Influencing others through your passion for the business|
|25:02 – 31:25||Increasing conversions and things to do to get more people to check out|
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