Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Hi, I'm Anita!
How to use LGBTQ+ inclusive language to show your allyship
As a wordsmith, I am deeply fascinated by how the delicate choices of language and words evoke different meanings and emotions in a reader. When it comes to writing, and also in how we approach writing at Wordfetti, inclusivity in our language is something we’ve been striving to learn more and more about. This is why I’m thrilled to bring on guest Hank Paul, who is a Queer Inclusion Strategist to share more about this topic.
Here’s what we cover in this episode:
Why brands should embrace LGBTQ+ inclusive language
The most common myths and misconceptions about LGBTQ+ allyship in business
What to do when you make a mistake
The difference between performative allyship and authentic allyship
Timestamps:
15:02 – 16:28
Why is inclusivity important in a business?
17:32 – 18:43
Normalising mistakes as part of embracing inclusivity.
30:13 – 32:27
How to be more inclusive in language?
35:02 – 35:52
Getting away with stereotypes to avoid gender bias.
Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.
