Lawyer (yep-a-dee-yep, I used to write things people never read) turned Brand and Copy Strategist, and Word-ucator for brands like you, who want to ZIG when others zag.
Photo credit: @vanessamckeown
Podcast Shownotes (Bullet)
Podcast Shownotes (Timestamps)
01:28-02:53: Anita shares The 7 Copy hacks to boost your conversions. Go to www.wordfettigroup.com/copyhacks, it’s free.
03:26-05:51: Tips on how to unsuck your content and drab your audience’s attention.
05:52-08:13: First Tip: You’ve got to give people a reason why they should pay attention.
08:14-09:34: 2nd Tip: Make sure you do not regurgitate but instead document and create.
09:35-11:02: 3rd Tip: Take the time to unpack your secret sauce.
11:04-14:18: What is a secret sauce?
I see you there.
Yes you. The one who has likely got a million tabs open (whether it be on your phone or your laptop or in your brain) as you’re reading this email right now.
Bonus points if you’re reading this email while you’re on the toilet. Ha!
Wanna know a crazy as heck fact?
According to an article I came across recently on Forbes (and btw, which was published in 2020), we consume over 7 hours of digital content in a day.
I mean wowzah.
That’s a lotta ~sTuFf~.
With us all realising this, it’s no wonder we as consumers but also as founders and brand creators are on the constant exploration on how we can stand out like a flamingo.
I recently put up a post on our Wordfetti Instagram account and asked how some of you felt writing copy and content.
Some of the words used?
… because potentially we’re trying… putting things out there… but it’s a lot of energy with no reward.
And I mean.
Is anyone even paying attention nowadays?
The good news is %FIRSTNAME%, while there’s a lot of “research” around how people simply don’t have the attention spans to consume content in the same way we once did…
Here is what I believe… I (respectfully) disagree. I don’t believe our attention is lost.
Exhibit A: Inventing Anna on Netflix.
That show had me on
“Do not disturb”, Uber eats for the weekend levels of can’t-tear-my-eyes-away concentration.
Literally glued to my flippin’ couch, jaw to the floor for the entire 9 episodes. I forgot my phone even existed.
Truthbomb: If your audience isn’t riveted and engaged by your content, it might have less to do with their attention span and everything to do with HOW you’re puttin’ out your content.
Now it’s true that maybe you have to work a lil harder to make that content engaging than you might have once upon a time.
Yes there’s a LOT of content out there in the interwebs, there’s a metric flip tonne of noise and it can seem like your message is getting lost in a chasm of content despair.
But it’s not impossible to catch the eye of your audience, and keep it from roaming.
Here are 3 tip-a-roos to help ya:
Sorry not sorry for getting that 10/10 BOP in ya head.
You gotta give your audience a reason to stay once they’ve landed in your universe. If you’ve managed to get their fingers to stop scrollin’ you best be sure you’re serving up some primo content.
Sounds simple right? Make the good content for the eyeballs, get the double-tap hearts from the people. But ya gotta walk before you run my friend.
In order to give them the good content you need to know what good content IS to them. That comes back to really knowing WHO your audience is WHAT they want from you and HOW you are uniquely positioned to help them.
If you don’t know your audience so well that you could order their favourite cocktail from the bar while they duck to the loo, it’s time to head back to the metaphorical drawing board and get back to basics.
Like cosmo or margarita?
Now, nobody, (like absolutely nobody, I checked) is a bigger advocate for repurposing all the content you create than me. That’s what we call working smarter.
BUT!!! What I definitely don’t mean by that?
Sharing the same ol’ tips and tricks and hacks over and over again. That’s a one-way ticket to Snoozeville, population: your entire audience.
I know you don’t wanna be the Mayor of Snoozeville.
If you’re in the business of creating for an audience thats engaged and diggin’ what you do, you need to keep that content fresher than the Prince of Bel Air.
And don’t be stingy with your servings. Your secret sauce (not just the one you put on your burgers, but I’ll take the recipe for that too) is your freakin’ monopoly. Take it to Mayfair and Parklane and throw some hotels on it.
That’s your golden ticket to the hearts and somewhat inattentive minds of your people.
Not sure what your secret sauce is or how to perfect it? Try cumin.
Your secret sauce is everything about you that makes what you do ✨ uniquely freaking awesome ✨.
Want to get more copy, brand and content tips? Listen in on Brandfetti and follow me here and the team here.
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